guide

In recent years, Oregon has been heavily affected by wildfires—intensified by climate change and prolonged droughts. These fires have reshaped parts of the landscape, threatening ecosystems, wildlife, and local communities.

Yet, out of this adversity has come strength and awareness. Across the state, local governments, nonprofits, and residents are investing in forest restoration, sustainable forestry, and wildfire prevention. Ecotourism in Oregon often directly supports these initiatives, giving visitors a chance to contribute positively to the region’s recovery and future resilience.

Natural Beauty in Every Direction

Despite the threats posed by wildfire, Oregon’s vast and varied terrain offers endless outdoor experiences that connect travelers with the natural world.

Crater Lake National Park
Home to the deepest lake in the U.S., Crater Lake is a marvel of volcanic geology and crystal-clear waters. Formed within a collapsed volcano, this national park is ideal for sustainable travel, with minimal development, limited road access, and a focus on preservation.

Columbia River Gorge

A dramatic canyon carved by ancient floods, the Columbia River Gorge is renowned for its waterfalls, wildflower meadows, and hiking trails. Many trails have reopened after wildfire damage, with improved conservation measures and signage encouraging responsible hiking.

Oregon Coast
Stretching over 360 miles, Oregon’s coastline is entirely public, offering unrestricted access to beaches, tidepools, and sea cliffs. Towns like Cannon Beach and Newport are home to marine reserves and wildlife refuges, with visitor centers promoting ocean conservation and marine ecology.

Ecotourism in Practice

Sustainable travel in Oregon is supported by a strong infrastructure of green businesses, eco-lodges, and ethical tour operators.

Hopworks Urban Brewery (Portland): A leader in sustainable brewing, Hopworks sources local ingredients and uses renewable energy, bicycle delivery, and rainwater harvesting.
Oregon State Parks: Many parks operate on a model of low-impact recreation and encourage volunteer programs for trail maintenance and habitat restoration.
Farm-to-Table Culture: Oregon’s agricultural richness supports one of the best local food movements in the U.S. Markets, restaurants, and food tours emphasize organic, seasonal produce and sustainable farming.

Adventure with a Purpose

Oregon invites outdoor enthusiasts to engage in low-impact adventures that align with environmental principles.

Hiking: From the high deserts of Eastern Oregon to the mossy trails of the Willamette Valley, the hiking scene is unmatched. Trail organizations promote leave-no-trace ethics and community clean-up days.
Cycling: Portland is one of the most bike-friendly cities in the country. Beyond urban routes, the state offers scenic byways like the Cascade Lakes Scenic Bikeway.
Wildlife Viewing: Opportunities abound to observe elk, bald eagles, sea lions, and migrating gray whales. Certified eco-tours ensure minimal disturbance to habitats.

Green Cities and Cultural Innovation

Portland

Often referred to as the capital of sustainability, Portland sets the benchmark for green cities worldwide. The city emphasizes renewable energy, sustainable transportation, eco-friendly architecture, and progressive environmental policies.

The city’s light rail and bus systems reduce emissions.
Green rooftops, community gardens, and urban forests thrive throughout its neighborhoods.
Events like the Portland EcoFilm Fest raise awareness around conservation and climate action.

Eugene and Ashland
Smaller cities like Eugene and Ashland also contribute to Oregon’s green culture. Both feature eco-education programs, sustainability centers, and thriving local arts scenes rooted in environmental themes.

Supporting Local, Indigenous, and Regenerative Tourism


Ecotourism in Oregon is deeply connected to local communities. Supporting Indigenous-owned businesses and learning about the original stewards of the land is an essential part of responsible travel.

Confederated Tribes of Warm Springs and others offer cultural events and guided experiences that share the land’s history, traditions, and ecological importance.
Many community-run tourism initiatives focus on regenerative practices—aiming not just to preserve the land, but actively restore and heal it.

How to Travel Responsibly in Oregon

Stay on marked trails and follow fire safety regulations, especially in dry seasons.
Use reusable water bottles, utensils, and bags to reduce single-use waste.
Avoid feeding or approaching wildlife, especially in protected areas.
Choose eco-certified accommodations and locally-owned businesses.
Learn about fire-prone areas and practice caution when camping or hiking.

A State of Green Determination

Oregon is more than its challenges—it is a living example of how communities can come together in the face of adversity to protect the land they love. With every mindful step you take, you contribute to a movement that values nature, community, and long-term sustainability.

Whether you’re hiking through fire-scarred forests now sprouting wildflowers, or sipping locally brewed beer at a zero-waste café, Oregon offers not just a vacation—but a way to be part of something meaningful.

eco-tourism
island

Hawaii: An Island Paradise with Deep Roots in Ecotourism

Hawaii has long been a leader in ecotourism, with a deep-rooted cultural respect for the environment. The local Hawaiian people have been stewards of the land for generations, and that mindset continues today. From hiking to volcanic craters to exploring pristine beaches, the Hawaiian Islands offer countless opportunities for sustainable travel.

Washington: A Wilderness of National Parks and Eco-Friendly Adventures

© Copyright 2025 RainbowRegion LLC - All Rights Reserved